Rainbow Types

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I was just looking around and I saw a bottle of Absolut that I saved.  #1 the body copy on the bottle is a script typeface so it makes me not want to read all of it.  And #2, the body copy is centered and because it is rather long, it also makes it hard to follow.

Brain Shopping Poster

Creating a Typeface Using Circles

Meaning of Social

Visual Hierarchy

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